As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.

Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.

Foreclosed homes sold for a median 27.2% below their estimated value, giving cost-conscious buyers another option as listings reached a six-year high, Realtor.com reported. Economists said the increase reflects a return to more normal market conditions, not a housing crisis.

Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-Fort Myers and Naples.