Clear expectations, candid feedback and consistent accountability can help agents take ownership of their performance and turn daily habits into results.

Consumer prices rose 0.4% in August, while shelter costs increased 0.3%, keeping mortgage rates and housing affordability in focus before the Fed meets.

At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.

The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.