Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.

As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated campaigns designed to create long-term visibility and steady business momentum.

A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets even as affordability pressures remain elevated nationwide.

The 30-year fixed rate mortgage rate rose to 6.51% from 6.36% last week, while rates on 15-year loans moved to 5.85% from 5.71% last week.